Sunday, March 16, 2008


Competition Rules

Recipes will be accepted from professional chefs who are working in any area of the hospitality industry, including restaurants, corporate, catering and institutional.
Recipes can use any of the following cuts of Cervena:
Denver Leg
Recipes can be an appetizer, salad or main course, and should be created as a dish that would be served in the Spring/Summer seasons. Recipes should serve 4 to 6 persons. Recipes that feature uncooked Cervena, as in a tartare, will not be considered; recipes featuring smoked Cervena venison are allowed.

Recipes will be judged on these criteria:
Innovation and flavor
Quality of Plate Presentation
Recipe precision, ie how well it is written

Recipes should be submitted along with a digital photo of the finished plate to
The deadline for submitting recipes is March 31, 2008.

Additional Contest INFORMATION:
Dishes will be judged by Chef Graham Brown, the Cervena Chef in New Zealand and Chef Todd Gray of Equinox in Washington, DC
Five prizes will be awarded:
Cervena PLATES award for best overall recipe. $2500 cash award
Four additional prizes for specific categories are sponsored by Cervena’s distributors in the United States:

The Duncan & Co. Best Cervena Appetizer award $500 cash award
The Four Season Best Cervena Salad $500 cash award
The Mountain River Most Innovative Cervena Recipe $500 cash award
The Broadleaf Best Cervena Entrée $500 cash award

All five winners will receive a Cervena Plate handcrafted by an artisan in New Zealand.
The names, affiliations and recipes of all the winners will be distributed to trade publications and websites by the US public relations representative for Cervena. Winners may be asked for a quote and photograph to be used for public relations purposes. Cervena will photograph the winning recipes in their studio in New Zealand according to Chef’s recipe and photo specifications for use on their website and for other promotional purposes.

Deer Industry New Zealand reserves the right to use all submitted recipes and photographs for the purposes of promoting Cervena Venison.

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